Active lifestyles cause smearing and smudging of conventional make up
It’s convenient – you save 100+ hours a year filling lips, drawing eyebrows, lining eyes “halfway straight” (that’s 2 ½ weeks per year!)
You save money – conventional cosmetics wash off and disappear DAILY
Daily cosmetic application can be frustrating with arthritis, prior stroke, Parkinson’s, MS…
Changes occur over time in lip definition or coloration, eyebrows thin & eyes recede – replenish what time diminished
Sensitive skin or allergies to cosmetics often precludes the use of conventional make up
Perhaps there’s a need to replace color; scars, vitiligo, alopecia, cold sores have ravaged the lip line
Lost, asymmetrical or thin eyebrows from chemotherapy, accidents, burns, birth, etc. can be beautiful
A natural, fresh look is desired (color is placed IN the skin – not ON it
Lasik surgery, contact lenses, and eyeglasses can impede the application of eye makeup
Sensitive skin or allergies to makeup
